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	<title>The Reel Deal &#187; Merchandising</title>
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	<itunes:summary>Your source for movies and more!</itunes:summary>
	<itunes:author>The Reel Deal</itunes:author>
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		<title>Eight Nights of Hanukkah, Eight Nights of Movies: Night #8</title>
		<link>http://reeldealblog.com/2011/12/eight-nights-of-hanukkah-eight-nights-of-movies-night-8/</link>
		<comments>http://reeldealblog.com/2011/12/eight-nights-of-hanukkah-eight-nights-of-movies-night-8/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 20:13:00 +0000</pubDate>
		<dc:creator><![CDATA[ian0592]]></dc:creator>
				<category><![CDATA[1980s]]></category>
		<category><![CDATA[Eight Nights of Hanukkah Eight Nights of Movies]]></category>
		<category><![CDATA[Jews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mel Brooks]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Rick Moranis]]></category>
		<category><![CDATA[Spaceballs]]></category>

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		<description><![CDATA[SpaceballsUnfortunately, the end of Hanukkah has arrived. But even as you prepare to put the menorah away, there is still one more night worth of a movie left. And what better way to end Hanukkah than with a movie by Mel Brooks, the master of Jewish humor, and of randomly inserting Yiddish jokes into his [...]]]></description>
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<p><b>Spaceballs</b><br /><b><br /></b><br />Unfortunately, the end of Hanukkah has arrived. But even as you prepare to put the menorah away, there is still one more night worth of a movie left. And what better way to end Hanukkah than with a movie by Mel Brooks, the master of Jewish humor, and of randomly inserting Yiddish jokes into his work.</p>
<p>&#8220;Spaceballs&#8221; isn&#8217;t even the funniest Mel Brooks movie; that honor goes to &#8220;Blazing Saddles.&#8221; It isn&#8217;t the even the smartest; that honor goes to &#8220;The Producers.&#8221; It doesn&#8217;t even have the best Jewish joke; that honor goes to the Jews with Space joke in &#8220;History of the World: Part 1.&#8221; However, &#8220;Spaceballs&#8221; just seems like the perfect movie to recommend, maybe because for some time, it was the funniest movie I had ever seen.</p>
<p>&#8220;Spaceballs&#8221; satirizes both the &#8220;Star Wars&#8221; movies, and the general way movies were made in the 1980s. Darth Helmet&#8217;s (Rick Moranis) ridiculously gigantic helmet is hilarious enough, but the self-referential nature of &#8220;Spaceballs&#8221; is what helps to make it a minor work of genius. There is one scene where the characters watch themselves watching &#8220;Spaceballs.&#8221; Most notably though is the scene where the Yoda-spinoff Yogurt (Brooks) explains the concept of merchandising. Its a hilarious and spot-on scene that should be shown in every film business or marketing class. As a kid, I would really have loved to have Spaceballs the Lunchbox, though.</p>
<p>&#8220;Spaceballs&#8221; remains a standout, and could teach those supposed movie satires made nowadays (I&#8217;m looking at you, Seltzer-Friedberg) a thing or two. My only problem with this movie is that if Princess Vespa (Daphne Zuniga) is a Druish princess, who once had a huge nose pre-plastic surgery, then why do her and Lone Star (Bill Pullman) get married in a Church? I guess it&#8217;s just as Barf (John Candy) says: &#8220;funny, she doesn&#8217;t look Druish.&#8221;</p>
<p>Watch this clip, and learn a thing or two about merchandising: <a href="http://www.youtube.com/watch?v=xvmZ9SPcTzU">http://www.youtube.com/watch?v=xvmZ9SPcTzU</a></p>
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