Are You Here: The Promising (and Possibly Misleading) First Trailer

The first trailer for Are You Here, the first feature film directed by Mad Men creator Matthew Weiner, was released earlier today. While apparently early reviews weren’t too great, Are You Here had me at Matthew Weiner. It also had me at Amy Poehler, Zach Galifianakis, and Owen Wilson.

The trailer for Are You Here is under three minutes, and yet I can still spot two Don Draperisms in it (“you were the squeaky wheel, so you got all the oil!” “the best way to get the soda out of the bottle is to shake it, and shake it, and shake it!”). Yet, the trailer looks something between “alright” and “pretty good.” It also feels like it is concealing a lot of information: they want people to come and see all of these funny people, yet they are in what I assume is a much more serious film than the trailer makes it out to be. So what we get is a slightly watered down version of dramedy.

Yet, I will still see this. Partly because Matthew Weiner’s track record is fairly spotless, partly because Amy Poehler and Zach Galifianakis can do no wrong (even Out Cold) and partly because every possible Owen Wilson career renaissance should not be taken for granted. Watch the trailer for Are You Here below: